Overview

• Positioned as a digital solutions provider for the entertainment industry
• Joined as Marketing Head, right from the inception of the company

Launching the Product – Digital Marketplace

• Idea was to build a digital marketplace for the entertainment industry
• Allow producers, talent, service providers and professionals to connect online
• Enable business with transparency and reduce unnecessary commissions and pilferage
• Led the launch of a beta product and managed all marketing activities around it
• Recorded 5,000+ registrations on the web portal across various categories
• Added offerings like movie memorabilia, online auditions and page 3 services

Digital Solutions for Films and Artists

• Started offering digital services while building revenue opportunities in the product
• Managed the digital promotions for various movies, right from the planning stage
• Worked with some production houses including Prakash Jha Productions to set-up their digital presence
• Helped popular artists like Lauren Gottlieb and Sonu Sood to maximize social media engagement
• Guided various other artists including Inaamulhaq and Dalip Tahil to join social media

Building the Cinemarkets Brand

• Created the brand key from scratch, including company logo and marketing collaterals
• Led the re-branding exercise during the transition from product to service company
• Built and managed the entire company website, social media and digital presence
• Steered the business development team in the right direction to acquire more clients
• Worked closely with the sister concern, Eagle Eye Entertainment for marketing and distribution of films
• Within the first year, Cinemarkets had a decent brand recall within the entertainment industry