Overview

• Hindustan Unilever worked with multiple agencies for different in-house brands
• Managed a few of their brands during my stint with Windchimes Communications

Lakmé Salon

• Used social media for increasing footfalls to their salons
• Executed localized campaigns on social media and mobile for new salon launches
• Large scale promotions of the Runway Range services across all digital platforms
• Executed special campaigns for Bridal packages during the wedding seasons
• Amplified offline associations like Lakmé Fashion Week heavily on digital media
• Planned and carried out the digital launch of the high-end Lakmé Absolute Salon, Bandra

Ponds

• Managed social media for Ponds, which had a very scattered social presence with multiple pages
• The first task was to unify all the pages that had been created for different Ponds products
• Managed the brand page with regular promotion of anti-ageing products and face-washes
• Executed a campaign called Queen of Hearts for Ponds Body Lotion’s movie tie-up with Ramleela
• Created a game similar to Candy Crush (a rage at that time) with native product placement
• Prizes included Deepika Padukone’s ghaghra and Ranveer Singh’s autographed merchandise

Be Beautiful

• This was a blog that carried beauty regimens and occasional fashion tips, targeted to women
• HUL used to subtly promote their products in the step-by-step beauty tutorials
• My role was to drive relevant traffic to the blog and increase readership
• Used social media to target the right audience and drive up readership among women
• Effectively used Pinterest for increasing the web-traffic (this was the pre-Instagram era)