• Worked with the Asset Management Company of ICICI Prudential • Objective was to generate leads for various investment products that they offered
Lead Generation from Social Media
• Defined the psychographic profile of the target audience depending on the product • Advertised on platforms like Facebook, LinkedIN, Google Display Network and ad networks • Targeted the right consumer to generate relevant leads for products like Equity Linked Saving Scheme (ELSS), Balanced Advantage Fund (BAF) and Focussed Bluechip Fund etc.
Right SIP Campaign
• ICICI Prudential AMC created an online tool for calculating the right SIP amount • Created videos and social media content around choosing the ‘right’ amount • Generated leads whilst using creative content at the forefront to arouse interest • Showcased multiple scenarios right from salt in food to speed on a highway where just the right amount is significant and going either higher or lower would not be a good idea
IPruTouch Mobile App
• ICICI Prudential AMC launched a mobile app for its customers to track their investments • App also included educational videos, product explainers and calculators for right SIP etc. • Targeted the right audience who would be potential investors or existing customers • Advertised for app-installs and delivered over one lakh non-incentivized installs in 6 weeks