Overview

• ITC group has localized head offices for its various brands and daughter concerns
• Worked with a few ITC brands for managing digital marketing and social media

ITC Hotels

• Used digital and social media to improve the experience of checked-in customers
• Deployed an ORM tool and a team to track mentions in real-time and sort by priority
• Relayed it to the managers at the respective properties; along with suggested action
• Created instant delight on multiple occasions by going the extra mile for customers
• Helped them set-up an Instagram presence focusing on restaurants across properties
• Introduced social media based promotions for increasing footfalls to the restaurants
• Engaged with enthusiasts on #WineWednesdays – Twitter chats with wine expert Sonal Holland

ITC Hub-n-scope

• Worked with the corporate HR team of ITC Group based out of Kolkata
• Employer branding project to ensure that B-school students prefer ITC Group during campus recruitment
• Primarily targeted students in top tier business colleges and highlighted the perks of life at ITC
• Engaged during offline drives like the Interrobang?! where students get a taste of the ITC life
• Used social media to increase participation in quizzes and case study challenges during the event
• Shared experiences of AUTs (Associates under training) so as to attract more students to ITC
• Occasionally brought out career growth stories to emphasize the opportunities in the ITC Group

ITC Classmate

• Range of stationery products from ITC under the brands Classmate, Paperkraft and Colour Crew
• Primarily focussed on Classmate and targeted both kids and parents for brand engagement
• Parents were targeted on Twitter and via parenting portals like RivoKids, Parentune etc.
• Kids were directly targeted on Facebook and via product placements in popular mobile games
• Campaigns like #BeUnique where kids received personalized doodles via a Facebook app
• Amplified the Classmate Spellbee campaign on social media to increase participation
• Engaged with college students for promotion of Paperkraft, positioned as a top end brand
• Executed contests like #CoverHunt for promotion of Colour Crew range of products