Overview

• Lodha Group is one of the largest real estate development companies in Mumbai
• Managed the digital launch of their first Smart City Project called Palava City
• USP of Palava was the use of innovative technology for a supreme yet affordable lifestyle

First Citizen – Amitabh Bachchan

• Lodha had roped in Amitabh Bachchan as the brand ambassador for Palava
• Publicized as the First Citizen of Palava City, he owned the first residential property
• The first 1,000 residents were handed over the possession in Mr Bachchan’s presence
• Winners of our pre-launch social media campaign were gratified with a meet and greet

Walkthrough on Google Maps

• Located near Dombivali, Palava was difficult for Mumbai residents to check out
• Our solution was to let people experience Palava without physically being there
• Panoramic pictures of Palava were clicked and digitally stitched into an interactive walk-through
• This was then embedded on Google Maps to make it convenient for people to find
• Anyone who locates Palava City by Lodha on Google Maps can experience this

Social Media and ORM

• Managed social media for Lodha, building awareness about Palava
• Visually communicated the amenities and features of the Smart City
• Managed online reputation of Lodha along with tracking negative mentions
• Most grievances were related to delayed possessions in other properties
• Resolved such issues by working closely with the Lodha team, wherever possible

Lead Generation for Lodha

• Social media and digital advertising to capture leads for multiple Lodha projects
• Leads were passed on to their sales team, who would call the prospects and attempt closure