Overview

• Popular herbal cosmetic brand with purely offline sales channels like mall kiosks or retail shops
• Helped them increase sales and market share using online brand building across digital media
• Strategized the launch of e-commerce and helped set-up the first version of their online store

Launching eCommerce

• Started off with brand awareness and consumer engagement campaigns on social media
• Gathered data on products and categories that were popular among the online audience
• Used this data during the e-commerce launch to prioritize products that had higher sales potential

The Online Store

• Supervised the creation of the first version of the online store on lotusherbals.com
• Decided the categories and products to highlight and supervised product listing
• Post-launch support in the form of digital advertising to drive traffic and online sales

Listing on eCommerce Marketplaces

• Started listing Lotus Herbals products on popular eCommerce marketplaces
• Ensured visibility on platforms like Flipkart, Amazon, Snapdeal and other portals
• Linked the order management to one parent system for smooth internal tracking