Nivesh Jain is a digital marketing professional and growth hacker, who is currently heading the e-commerce vertical at Headrush India, building private label brands and standalone online storefronts for them.
He started his digital marketing career as a blogger in 2009 and quickly diversified to social media, search engine marketing and mobile marketing. In 2012, he moved to Mumbai and started working with an e-commerce company in the diamond jewellery space. With a hands-on marketing approach, he was responsible for increasing online sales in the European and American markets, while also fixing the front-end product to achieve an improved conversion rate and enhanced user experience.
Next, he was hungry for a wider, multi-sector exposure and moved to a digital agency as their Mumbai Branch Head. During this time, he launched the digital presence of popular brands like Reliance Energy, National Stock Exchange of India, Lodha Palava, WWE India and Mumbai Metro. Besides this, he structured the digital strategy for various brands of Hindustan Unilever and ITC Group and delivered award-winning campaigns for Yes Bank and IPL.
Post that, Nivesh had a brief stint of less than 2 years in the entertainment industry and led the digital launch of Priyanka Chopra’s production house, Purple Pebble Pictures. Offering digital marketing as a service to production houses, he contributed to the digital promotions of various movies, including two movies that won the National Award. He also helped a few Bollywood celebrities to activate and manage their social media handles, giving strategic inputs to maximize fan engagement.
This was followed by a growth hacking assignment in the travel sector. Nivesh joined a startup that provided visas to Indian nationals via an online portal, and was backed by VFS Global and its Swedish parent, EQT. In less than a year, he was able to reduce the CAC by almost 85% while simultaneously doubling the pax volume, leading to a positive unit economics. From there, Nivesh moved to his current job at the e-commerce arm of Headrush India.
Nivesh is an engineer by education, and this analytical mindset is well reflected in his marketing career as well. His approach is to align marketing strategies to measurable business objectives. While planning any project, he ensures the most optimum utilization of available resources. He likes to use technology to identify and target the right audience and serve them with personalized and relevant communication. He also has a knack for building team ecosystems that churn-out great marketing ideas while maintaining a good efficiency in executional operations.