Overview

• Movie production company started by actress Priyanka Chopra and her mother Dr. Madhu Chopra
• Initial focus is on producing small-budget, regional cinema and venture into mainstream Bollywood later
• I worked closely with Dr Madhu Chopra and her core team during the first few projects of the company

Launching the Digital Presence

• Set-up the social media presence of the company on Facebook, Instagram, Twitter and YouTube
• Strategized the entire communication plan for digital and social media and supervised the execution
• Planned the media spends during pre-production cycles and executed all paid promotional campaigns
• Laid the groundwork for the website, including planning, wireframing and initial designing

Ventilator - National Award Winning Marathi Movie

• This was the second movie released by the production house, but the first one to have a digital campaign
• Managed the entire digital promotional campaign on the social media handles of Purple Pebble Pictures
• As a Zee Studios release, digital assets specific to the movie were executionally handled by the Zee team
• Built strong digital PR and social media buzz around the ‘Baba’ song, sung by Priyanka Chopra herself

Sarvann - Punjabi Movie

• Released by Vashu Bhagnani owned Pooja Entertainment, marketed by Purple Pebble Pictures
• Managed the complete digital marketing for the film; right from strategy to execution
• Worked closely with the director and the creative team for digital promos and trailers
• Laser-targeted relevant people who watch Punjabi movies using mobile marketing and in-app ads

Other Projects

• Promoting and publicizing ad films and TVCs produced by the company for brands like Rajnigandha and Schmitten
• Managed the pre-release digital promotions of Kaay Re Rascala, their second Marathi movie 
• Was also involved in the early stage digital marketing of Pahuna, their first Sikkimese feature film