Priyanka Chopra’s Purple Pebble Pictures

Overview

• Production company started by actress Priyanka Chopra and her mother Dr. Madhu Chopra
• Initially produced regional films and then moved on to mainstream Bollywood movies

Launching Digital Presence

• Set-up the social media presence on Facebook, Twitter, Instagram and YouTube
• Wireframed the company website and supervised the complete design and development
• Strategized the entire communication plan for digital and social media
• Executed paid promotions for amplifying the reach of content created

Ventilator – Marathi Movie

• Released by Zee Studios, who also managed the movie page on Facebook
• Supported the marketing activities via the Purple Pebble Pictures pages
• Created original content using film stills and building stories around them
• Created digital PR around the Baba song, sung by Priyanka Chopra herself

Sarvann – Punjabi Movie

• Released by Vashu Bhagnani owned Pooja Entertainment, marketed by Purple Pebble Pictures
• Managed the complete digital marketing for the film; right from strategy to execution
• Created interesting social media content around the theme of the film
• Exploited various digital media channels for the promotion including various mobile apps

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