Overview

• Brand page of Titan and the eStore are treated as separate entities in the digital space
• Managed the digital presence of the eStore with the objective of maximizing conversions

Products and Offers Promoted

• Amplified offline promotions and offers by extending them to the eStore as well
• Customers could win Gold Coins during the Akshay Tritiya offer on Tanishq

Strategizing Digital Advertising Campaigns

• Primarily utilized Facebook Adverts and Google AdWords for online sales
• Led entire campaign planning, choosing best ad forms and targeting the right audience
• Managed bid optimizations in real-time across campaigns and ad groups
• Enabled conversion tracking by setting-up codes and pixels as required
• Managed campaigns for Raga, Fastrack, Sonata, Titan Eye+ and many others