Award-winning digital marketing leader, specializing in growth strategy and demand generation. Having worked in leadership roles with P/L accountability, I am capable of formulating omnichannel strategies for expansion while identifying opportunities and need gaps in various markets. I also have first-hand experience in turnaround and profit growth.

I started my career with blogging and social media in 2009, which helped me gain proficiency in content marketing and brand storytelling. With a keen interest in the digital economy, cyberculture and new technologies, supplemented by an educational background in engineering, I am pretty adept at data analytics and martech as well.

Most of my recent work has been in ecommerce, including online sales, retail, pretail, lead generation and the like. In my current job, I am managing a portfolio of 8 consumer ecommerce brands in over 25 countries. During the first few years of my career, I have also led the digital launch of popular brands and companies in India. Here’s some of my best work.