Award-winning digital marketing leader, specialising in growth strategy and ecommerce. Currently working with a global online retail company, defining the growth roadmap, aligning performance marketing with online sales targets, steering content marketing to enhance brand salience and directing product management to improve conversion rates. I have first-hand experience in business model overhaul, turnaround strategies and profit maximisation.

Since 2013, I’ve held leadership positions within startup environments, consistently taking ownership of revenue expansion and profitability. I maintain a vigilant eye on the evolving digital economy, the increasing influence of cyberculture, and the emergence of new technologies, all in pursuit of identifying and capitalising on business and growth opportunities within this dynamic ecosystem.