Award-winning digital marketing leader, specializing in growth strategy and ecommerce. Currently working with a global online retail company, defining the growth roadmap, aligning performance marketing with online sales targets, steering content marketing efforts to enhance brand salience and supervising product management to improve conversion rates. I also have first-hand experience in business model overhaul, turnaround strategies and profit maximization.

I started my career with blogging and social media in 2009, which helped me gain proficiency in content marketing and brand storytelling. With a keen interest in the digital economy, cyberculture and new technologies, supplemented by an educational background in engineering, I am pretty adept at data analytics and martech as well.